The price is certainly one of the most important elements of a good marketing strategy!
And this is even more true in the case of real estate.
A price too high for a building scares away potential buyers and further reduces the chances of selling at the highest price. Actually normally when a buyer comes in despite this price, more often than not it is a seasoned buyer who will negotiate the price. As there are few buyers the seller is in a weak position and concludes a transaction that has been slow to conclude.
A price that is too low is cause for concern to a serious buyer. More often than not it harms the sale and moreover the typical buyer of a low price is a bargain runner who will not stop demanding more.
A well-targeted price promotes a good transaction, puts buyers in confidence and in addition with the major marketing that we perform, it creates urgency and more often puts you in multiple offers situation. You guessed, it this puts you in an ideal situation to accept a promise to purchase that meets your expectations both in terms of price and conditions.
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