A luxury property is not sold like an ordinary house. You need a marketing that attracts this clientele, a distinctive brand, a distinctive photo shoot, a sought-after advertising text and of course the media as well as high-end content that will precisely attract the attention of this coveted clientele.
Marketing will be done at several levels.
Since this select clientele is often part of an elite group that regularly rubs shoulders with each other, targeted high-end marketing is an important asset in reaching them, hence the importance of our VIP contact bank to which we send information and invitations for a site visit.
Marketing for the high-end market involves graphic style, media and positioning such as in print, website ads and social networks, and of course on the website.
It is undeniable that the number of international clients who want the opportunity to live in one of the best places in the world is increasing. Montreal is regularly cited as the best city in the world in terms of education, quality of life, safety, university city #1, etc. High net worth people are necessarily attracted to quality and that’s why marketing to 100 of the best international sites is an important tool to attract these buyers.
Here too, the presentation is crucial. The experience I have acquired as a corporate vice-president and as a speaker allows me to present everything in an exceptional way. Also, the experience I have gained with developers often allows me to present things with a new perspective of visualization, because here everything is possible and very often the luxury property is transformed according to the taste and need of the buyer.
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